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Mortal Songbat

Calgary's popular Alternative rock station x92.9 is known for stepping out of the box and trying new things to keep the legacy format of radio fresh. Being a client of our LDR.1 voting platform for a number of years, they wanted to work with our team to create specialty programming for a promotion. This included pitting two songs against each other in a voting session separated by genre (ei. USA vs UK, Live vs Studio, East vs West, ect.).

What was the next logical conclusion? MORTAL SONGBAT!!! Since the station had already created imaging branded toward Mortal Songbat, we began to transform the LDR.1 voting platform into a battle ground for artists.

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